They make the world go round…
No… Really!
Working within the creative industry for the last 5 years has taught me that the ‘idea’ is the most important part of any successful project, campaign, website or press ad. Turning that blank canvas into ‘something’ can be one of the most challenging aspects of the job.
Pete Barry put it best in ‘The advertising Concept Book’…
“When the phrase ‘money makes the world go round’ is used, one key point is forgotten – someone created ‘money’. Coins didn’t just appear from the sky one day. Money began as a concept, an idea. So whether you work in the world of advertising or not, the ability to come up with ideas is the most important skill in the world.”
I find inspiration in all of the usual places; books, magazines, films, music, blogs and portfolios. Here you will find a selection of sites, images and posts that inspire me and I hope you may find of use to!
With the recent acquisition of a phone with a decent camera, I’ve finally got round to using my instgram account.
You can see my instagram gallery here: instagrid.me/giff82